The use of consultants, towards the formation of business strategy, has had mixed results. Some companies claim they were a game changer, whilst others strongly disagree. It’s hard to conclude authoritatively with numerical evidence, either way. But what is clear is that they charge a lot. What is not clear though is whether what they do cannot be done internally. 

Companies have begun to internalise the strategy process, through the formation of a dedicated team, as this paper explains. For many, it has worked beautifully.