As climate changes intensify, consumers across segments are demanding sustainable alternatives – and the automotive industry is no exception. Clean(er)-fuel options make up a rising share of India’s passenger vehicle market and this trend is expected to only strengthen in the years ahead. 

This research was developed in partnership with Ayvens  a leading sustainable mobility player,  under the agegis of IMA’s India Sustainability Forum (ISF). It examines the current market dynamics in terms of consumer demand, manufacturer preferences and government policy, aiming to identify which of the three broad types of ‘green alternatives’ – compressed natural gas (CNG), hybrid and electric vehicles (EVs) – are likely to come out ahead in the longer term.