IMA Insights

Museum Visitor Manual by Adit Jain

IMA India

Your columnist has, over the years, been trained by his better half to visit museums with the noble intent of cultivating an interest in art. Initially reluctant, he is now more attuned to its charms and has even begun to recognise the works of the Greats. Admittedly, he still sometimes wonders what all the fuss is about, but he has evolved into a more willing follower—something of a loyal aide-de-camp, trailing his master with immaculate precision.

 

On a recent hiking trip to the Alps, however, in the company of old friends, he reversed roles. He cajoled a reluctant band of burly mates into joining him at Zurich’s famous Kunsthaus Museum. The briefing he offered them forms the basis of this podcast.